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HOW DOES MATCHER ANALYTICS WORK?
1 PRODUCT SYNCHRONIZATION
It begins with a product database containing basic information such as: Name, Description and SKU
PRODUCT DATABASE
2 KEYWORD GENERATION
Matcher KW algorithm will then generate a large number of keywords for each product.
In addition, each keyword is given a default score.
KEYWORD DATABASE
3 REALTIME BEHAVIORAL TRACKING
Matcher behavioural trackers allow you to understand the needs and habits of your users across all channels.
CHANNELS
CLIENTS' INTERESTS DATABASE
4 SCORING ALGORITHM
Matcher scoring algorithm then adjusts the score of every keyword for each customer. The keywords with the highest scores indicate which products your clients are considering.
ADJUSTED KEYWORDS DATABASE
5 ENGAGE YOUR CLIENTS

Matcher Analytics can now launch digital campaigns and engage your clients with products they love.

By displaying the perfect content to your clients across all channels, Matcher Analytics finds the perfect match.